The BATB National Cluster Upliftment Project was designed to give key market clusters a stronger, more consistent presence through BATB’s brand themes. This entire project was focused on highlighting their for major brands – Lucky Strike, Derby, Royals and Hollywood. As part of this large-scale field execution, SPARK managed the shop-sign deployment across Rajshahi, Sylhet, Dhaka North and Dhaka South. Delivered in two phases, the project covered a wide network of retail outlets and resulted in the successful installation of 16,000 branded shop signs—bringing greater visibility and a refreshed identity to markets across the regions.