Created for the LUX New Gen Hya Bar campaign, this project brought together two eye-catching PR pieces: a flower-filled gift basket and a custom droplet-shaped PR box.

The droplet box was the real adventure. Turning its unusual shape into something practical, polished and ready for scaled production took plenty of testing and improvisation. Once the details were worked out, both pieces were manufactured entirely at our own facility, and the full production was completed in just two days.

A fast turnaround, a little creative problem-solving and a whole lot of pink came together to create PR packages designed to look gorgeous, feel special and make an impression from the moment they arrived.